Where NoteLoft Is Headed In 2026

Hi founders and friends,

So many changes in December! This is my final month in San Francisco; I’ve stepped away from my role at ManageUp—one of the most fun and genuinely impactful startups I’ve ever been part of. I loved working for the founder, Ash Hynie, and her small but incredible team.

As of January, I’ll be moving to Washington, D.C. and working for myself—building NoteLoft as my full-time focus.

So what’s the next step?

I want to scale; I want to grow my team to a staff of 100 (I sat next to a man on the plan who has a staff of 100, so now I want a staff of 100). But in order to do that, I need to do the most basic thing incredible well: server my existing customers.

For a long time, I struggled to clearly define what type of consultancy NoteLoft actually is. Not because the work wasn’t clear—but because it showed up in different forms. I’ve been working with founders building:

• AI-powered B2B enterprise software for healthcare CMOs

• A consumer platform supporting busy moms

• A fashion-tech marketplace

• An AI-powered performance management and talent optimization product

On paper, those products look nothing alike, but the work has (mostly) been the same. About 90% of it has been shipping real, production code. The rest has been technical leadership—guiding decisions, unblocking teams, and helping founders make sense of complex tradeoffs.

In the end, I saw a pattern: the work falls into three buckets.

Build

Most of the founders I work with are starting from zero.

They need help turning an idea into a real, production-ready product—making early architectural decisions, setting up the right foundations, and building an MVP that can actually grow.

Manage

Some founders already have teams in place.

They don’t need more developers—they need clarity. Someone to sit between them and their engineers, translate tradeoffs, guide decisions, and keep the product moving in the right direction.

This is where alignment matters more than code.

Fix

And some founders come to us because something isn’t working.

The product is fragile. The team is stuck. The roadmap keeps slipping. Technical debt is quietly piling up.

Fixing isn’t about blame or heroics—it’s about diagnosing the real issues, stabilizing the system, and creating a clear path forward.

That’s what the updated NoteLoft website reflects now.

Not a new direction—just a clearer articulation of the work we’re already doing.

See you soon,

LaToya